James Staring – founder of Fit to Last
James Staring is founder of London-based personal training company Fit to Last. Fit to Last engaged Panpathic soon after launching in order to ensure they were seen and built trust quickly in an already crowded market.
“I’ve had the great fortune to work with Chantal Cooke and co. for a while now, and she has been instrumental in helping us to broaden our audience in London, and to position us as a credible resource within the busy London fitness community.
“Chantal is very effective at helping you shape your message. This has proved instrumental because the articles she originally placed have then been picked up by other publications, while also garnering additional opportunities (i.e. an article that she placed in the Daily Mail Online later generated a radio interview with a Spanish talk-radio station).
“Chantal and her team clearly understand how to shape your messages so that they have maximum appeal, and she is also the maestro at placing articles in hard to access locations. Love it or hate it, the Daily Mail Online is an incredible place to be published because of its unparalleled reach of over 100million people – something we could never afford through advertising. We’ve had coverage in consumer, publications, trade journals, newspapers and on the radio. Most importantly it has provided our company with a media profile that previously did not exist. We are now viewed as a credible fitness authority in a crowded and very competitive market, and that would never have happened had we not started working with Panpathic.
“PR can be a very confusing pool to wade through, but Chantal and her team have been very effective at helping us to become more visible and more competitive.”
