PR course

Would you like generate more leads by getting free publicity in the media? Would you like journalists to endorse your company by writing about it? Would you like free advertising on TV, radio and in print? Would you like to know how to do all this in less than 4 hours a month?

Imagine what free publicity on TV, radio and in print could do for your business. How much easier would it be to generate more sales if you were the expert the media calls on?

Wouldn’t it be great if the press releases you wrote attracted the media’s attention and got you the coverage you wanted?

What difference would it make if you consistently got your message in the media?

This one-day, one-to-one training session will show you how to become a high profile media expert and promote your business for free – all in just four hours per month!

Learn the secrets from Chantal Cooke; a professional journalist, industry insider and author ‘PR Demystified’ and ‘The Authority Guide to Marketing your Business Book’.

Go home with contacts, a press release, skills, full confidence and a full plan.

You’ll find out how:

  • to get free publicity
  • to increase sales, with no cost to you at all
  • to think like a journalist, so you can feed them what they need and what you want
  • to get yourself booked on a radio show
  • to get a feature in newspapers and magazines
  • to grab the journalist’s interest in a moment
  • to avoid the basic mistakes people make when approaching the media
  • to avoid the one deadly sin that makes a journalist or editor turn away from you
  • to be a great interviewee – you’ll be interviewed by a journalist on the day
  • to create the perfect sound-bite that wont get edited out
  • to how to say what you want and still answer the question

  • Why most press releases are a waste of time
  • How people accidentally sabotage themselves once they get given the chance, and how to make sure you shine
  • How to work out what to say and most importantly what not to say
  • How to get the re-booking while still in the studio


Extra skills you will learn on the day

  • The foolproof way to write and send a press release
  • How to get all the contacts you need – you’ll be given a list to get you started

You’ll go away ready to engage with the media, confident in dealing with journalists and energised about promoting your business.

What previous participants say

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